Lines of business · · 9 min
Life insurance needs analysis methods compared: DIME, human life value and income multiples
Three ways to size life insurance need, compared for agents: what each method assumes, where it misleads, and which calculator fits which buyer.
Lead generation · · 12 min
Pre-qualifying insurance leads before the first call: a field guide for agencies
A field guide for agencies: what to learn about need, budget, timing and fit before anyone dials, and how a needs calculator collects it for you.