Which agents should put a final expense calculator on their site?
Agents who write small-face whole life for older clients, especially those who now rely on bought leads or mailers. A calculator lets people researching on their own, or adult children researching for a parent, arrive with costs itemized and a target amount, instead of a name and phone number on a burial-insurance form.
It also fits Medicare and senior-market brokers who write final expense alongside other lines. The calculator itself is about funeral and final costs, not Medicare plans, so it can sit on a general senior planning page.
Agencies serving Spanish-speaking and other immigrant families benefit from the interface running in 2 languages (English, Spanish, Simplified Chinese, Korean, Vietnamese and Arabic), which lets the visitor work through a sensitive subject in the language they are most comfortable with.