By line of business

Feature · Branding & themes

Branded insurance calculators that look like your agency

Choose from 12 themes and 20 colour palettes, set your own fonts, decide between light, dark or automatic mode, and finish with custom CSS. Then decide how definitions, sharing and your disclaimer appear.

Every calculator's look is set in the dashboard. Themes control structure and effects, palettes control colour, and you can load custom fonts, choose light, dark or automatic mode, and add custom CSS. Content settings sit alongside: the plain-language definitions block, share and print options, and the disclaimer text visitors see under the result.

How it works, step by step

Branding & themes

  1. Start with a theme

    Pick one of 12 themes for layout, spacing and effects.

  2. Apply a palette

    Choose from 20 palettes, or the one closest to your brand colours.

  3. Set fonts and mode

    Load your brand fonts and pick light, dark or auto to follow the visitor's device.

  4. Fine-tune with CSS

    Adjust borders, radii or button styles with custom CSS where the presets stop.

  5. Write the fine print

    Set the definitions display and the disclaimer wording your compliance contact approved.

What you get

Themes and palettes

12 themes and 20 palettes to combine before any custom CSS.

Light, dark or auto

Follow the visitor's device setting or fix one mode.

Your fonts

Match the calculator to your site's typography.

Disclaimer you control

Write line-specific fine print that appears with every result.

Plain-language definitions

Off, collapsed, expanded or tabbed, per calculator.

Why does a calculator need to match the agency's brand?

A calculator that looks bolted on reads as a third-party tool, and visitors hesitate to hand their income and debts to a stranger. One that matches your fonts, colours and tone reads as your agency's own advice. That trust is what turns a finished calculation into a submitted lead with real contact details.

It also helps you stand apart from agency sites that are little more than a carrier logo strip and a quote button. A well-branded calculator is a piece of your service, not an advert for someone else's.

What can an agency change about the calculator's appearance?

Almost everything visual. Themes change structure and effects; palettes change colour; custom fonts change type; the mode setting chooses light, dark or automatic. Custom CSS covers the rest. Because the calculator renders in its own isolated container, these changes stay inside the calculator and never alter your website's styles.

  • 12 themes for structure and effects
  • 20 colour palettes
  • Custom fonts
  • Light, dark or auto mode
  • Custom CSS
  • Definitions block: off, collapsed, expanded or as a tab
  • Share (copy link, send to a friend), print and disclaimer settings

How should agencies set definitions and disclaimers?

Turn definitions on for any line with jargon, such as human life value, elimination periods or surrender charges. Collapsed suits short pages; a tab suits long calculators. For the disclaimer, state that results are estimates and not quotes, offers or advice, and add anything your carriers or compliance contact require for that line.

For annuity calculators, note that annuity sales are subject to state suitability or best-interest rules and that variable annuities are securities. For pages aimed at people approaching 65, keep the content educational and plan-neutral. Our compliance overview covers the common cases; it is not legal advice.

FAQ

Questions agencies ask

Answers first, details after.

Can I make the calculator match my exact brand colours?

Start with the closest of the 20 palettes, then use custom CSS to set exact colours where you need them. Check that text and buttons still have enough contrast to stay readable.

Does the calculator support dark mode?

Yes. Choose light, dark, or auto, which follows the visitor's device setting. Auto is a good default if your own site switches modes.

Will my custom CSS affect the rest of my website?

No. The calculator runs in an isolated container, so CSS you add in the dashboard applies only inside the calculator, and your site's CSS cannot reach in.

Can I change the disclaimer text?

Yes. Each calculator shows a disclaimer under the result and you can edit it. Keep the core point that results are estimates, not quotes or offers of coverage, and add your line- or carrier-specific requirements.

What is the definitions block?

It explains the calculator's terms in plain language, such as what a discount rate or self-consumption percentage means. You can switch it off, show it collapsed or expanded, or put it in a tab.

Can visitors share or print their results?

Yes. Share lets them copy a link or send it to a friend, and print produces a clean copy of the result. Shares and views are counted, which shows you which calculators people pass around.

Do branding options differ by plan?

Themes, palettes and modes are part of the calculator builder. Removing the "powered by" badge is a white-label feature on the Agency and Enterprise plans.

Can I use different looks for different sites or clients?

Yes. Each calculator or widget carries its own theme and palette, so a marketer running several agency sites can give each its own branding.

InsuranceQuoteWidget

Leads that arrive with the numbers attached.

Start freeCompare plans

Free Producer plan · 14-day trial on paid plans · cancel any time