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Business · buy-sell funding

A buy-sell agreement funding calculator for cross-purchase and entity plans

Co-owners enter the value their agreement sets, the number of equal owners and their existing coverage, then pick cross-purchase or entity redemption. Your agency receives the coverage per owner, the number of policies, the face amount of each and the funding gap.

This buy-sell agreement funding calculator works out how much life insurance funds a buyout when an owner dies. It divides the agreed business value among equal owners, then shows the policy count and face amounts for a cross-purchase plan or an entity redemption plan, and the gap against coverage already in place.

Included on every plan, including the free Producer plan.

LiveLive calculatorEstimates of coverage need, never quotes or offers of insurance.

This is the real widget your visitors use. On this site its lead form is switched off.

New lead · pre-qualified

What the inputs tell you before the call

InputsWhat it tells your producer
Business ValueThe value the agreement sets shows the size of the case and whether a valuation update is overdue.
Number of Equal OwnersOwner count drives the policy count; four or more owners on a cross-purchase plan often leads to a trusteed or LLC structure discussion.
Agreement TypeTells you whether they already lean toward cross-purchase or entity redemption, and whether the agreement exists yet.
Existing Coverage per OwnerShows if the agreement is funded at all, and how large the gap is between today's value and the policies in force.

Your first call

How should the first buy-sell call begin?

Buy-sell leads usually involve several owners and an attorney. Use the numbers to confirm the structure, then bring in the client's legal and tax advisers early.

  1. 01You entered a value of [business value] for [owners] equal owners, which puts each share at [coverage per owner]. When was that value last updated in your agreement?
  2. 02Under a [agreement type] structure, the calculator shows [number of policies] policies of [face amount] each. Has your attorney drafted the agreement yet, or are we funding one that's still being written?
  3. 03Your existing coverage leaves a gap of about [gap per owner] per owner. Could we set up a call with all the owners, and include your attorney or CPA, to go through ownership and beneficiaries?

Where to place it on your site

  • Business succession or continuation page

    Owners researching buy-sell planning get a sized funding estimate on the spot.

  • Pages for professional practices

    Medical, dental, legal and accounting partnerships commonly have buy-sell agreements to fund.

  • CPA and attorney referral page

    Advisers can send clients a direct link before a planning meeting.

  • Annual commercial review emails

    Business values change; a yearly check keeps funding current.

How do cross-purchase and entity redemption plans differ in the calculator?

In a cross-purchase plan each owner insures every other owner, so the calculator shows n × (n − 1) policies, each covering the deceased's share divided among survivors. In an entity redemption plan the business owns one policy per owner, so it shows n policies, each equal to one owner's full share.

For a $3,000,000 business with three equal owners, each share is $1,000,000. Cross-purchase needs six policies of $500,000; entity redemption needs three policies of $1,000,000. Total coverage is the same; administration and tax treatment are not.

The definitions explain the trade-offs: cross-purchase gives surviving owners a higher cost basis in the shares they buy, while entity redemption centralizes premiums but provides no basis increase. They also note that the Supreme Court's 2024 decision in Connelly v. United States held that corporate-owned life insurance proceeds can increase a company's value for estate tax purposes.

What does the buy-sell calculator assume?

It assumes equal owners and treats the value entered as the price the agreement sets. It covers death funding only. Real agreements may use a valuation formula or appraisal, cover disability, retirement and departure, and carry different tax consequences by structure, so the disclaimer directs owners to an attorney and tax adviser.

Unequal ownership, a trusteed or LLC cross-purchase, or a wait-and-see arrangement all need case design beyond the calculator. The definitions name the trusteed or LLC variation so owners with many partners know it exists.

The calculator estimates no premiums. Face amounts are what your producer takes to underwriting; pricing depends on each owner's age, health and the policy type chosen.

Which agencies should embed buy-sell funding on their site?

Life and business-planning agencies, commercial agencies that want to add life revenue to business accounts, and producers who work with CPAs and attorneys on succession. Any agency whose clients include professional practices, family businesses or partnerships has buy-sell prospects in the book already.

The calculator is especially useful as a review tool. Many agreements were funded once, years ago, at a value the business has long outgrown; the gap per owner makes that visible without an argument.

Referral partners can share the direct link with their clients, and the lead arrives with the structure already chosen.

Buy-Sell Agreement Funding Calculator

Terms the widget explains

Buy-sell agreement
A contract among business owners that sets who will buy a departing owner's share, at what price and how it will be paid when an owner dies, becomes disabled, retires or leaves. Funding it with life insurance means the cash is there when the triggering event happens.
Cross-purchase plan
Each owner buys a policy on every other owner and uses the payout to buy the deceased owner's share. With equal owners, each policy covers the deceased's share divided among the surviving owners. Surviving owners get a higher cost basis in the shares they buy, but the number of policies grows quickly: n × (n − 1).
Entity redemption plan
The business owns one policy on each owner and buys back the deceased owner's share. It needs only one policy per owner and centralizes premium payments, but surviving owners do not get a basis increase, and C corporations may face other tax issues. The Supreme Court's 2024 Connelly decision held that corporate-owned life insurance proceeds can increase the company's value for estate tax purposes.
Business valuation
The price the agreement uses, set by a fixed amount, a formula such as a multiple of earnings, or an independent appraisal. Agreements should be reviewed every year or two so the value, and the insurance funding it, stays current as the business grows.
Face amount
The death benefit of each policy. In an equal three-owner cross-purchase plan for a $3,000,000 business, each owner's share is $1,000,000 and each of the six policies is $500,000.
Trusteed or LLC cross-purchase
A variation in which a trustee or a separate LLC holds one policy per owner on behalf of all owners, combining the tax advantages of a cross-purchase plan with fewer policies. It needs careful legal drafting.

What to offer next

Compliance notes for this line

  • Face amounts are estimates for funding discussions, not policy recommendations or quotes. A licensed life producer completes the needs analysis and application.
  • Buy-sell agreements are legal documents. Direct owners to an attorney for drafting and a tax adviser on structure; this page and the calculator are not legal or tax advice.
  • Entity-owned policies on employees or owners can trigger IRC 101(j) notice-and-consent requirements. Confirm the requirements with the client's tax adviser.
  • Producers need life licenses and appointments in each state where they market. Obtain TCPA-compliant consent before calling or texting leads.

InsuranceQuoteWidget is software. It is not an insurance agency or producer and does not quote, sell or bind insurance. Insurance licensing and marketing rules vary by state.

How to word consent for calls and texts

FAQ

Questions agencies ask

Answers first, details after.

How many policies does a cross-purchase plan need?

With n equal owners, a cross-purchase plan needs n × (n − 1) policies, because each owner insures every other owner. Three owners need six policies; five owners need twenty. The calculator shows the count so owners see why the structure matters.

How is the face amount per policy calculated?

For cross-purchase, it is the business value divided by the number of owners, then divided by the number of surviving owners who will each buy a piece. For entity redemption, it is one owner's full share, because the business buys it back.

Does the calculator handle unequal ownership?

No. It assumes equal owners, and the disclaimer says so. Unequal shares change each policy amount, so your producer handles those cases in full case design.

Does it mention the Connelly decision?

Yes. The entity redemption definition notes that the Supreme Court's 2024 Connelly decision held that corporate-owned life insurance proceeds can increase the company's value for estate tax purposes. Owners should review that with their tax adviser.

What is a trusteed or LLC cross-purchase?

A variation in which a trustee or separate LLC holds one policy per owner for all owners, reducing the number of policies while keeping cross-purchase features. The calculator explains it in its definitions but does not model it.

Does it cover disability or retirement buyouts?

It funds death only. The disclaimer notes that real agreements may also cover disability and retirement, which gives your producer a natural next topic.

What does the producer see in the lead?

Business value, owner count, agreement type, existing coverage per owner and every result: coverage needed per owner, number of policies, face amount per policy, total coverage and the gap. Contact details, consent and attribution come with it.

Can a CPA send the calculator to a client?

Yes. Every calculator has a direct link and a share option, so a referral partner can send it ahead of a planning meeting. Shares and views are tracked.

Which plan includes the buy-sell calculator?

Every plan includes it, from the free Producer plan (up to 5 calculators) upward. Pair it with the other business-owner tools; Agency at $150 a month raises the limit to 50 calculators and adds webhooks, with a 14-day free trial on monthly and yearly billing.

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Put the Buy-Sell Agreement Funding Calculator on your site.

Included on every plan, starting with the free Producer plan. Paid plans add webhooks and a 14-day free trial.

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Free Producer plan · 14-day trial on paid plans · cancel any time