Who should embed a health plan cost comparison calculator?
Employee benefits brokers supporting open enrollment for client groups, and individual health agents helping people choose among Marketplace metal levels. In both cases the decision is between a lower premium and lower out-of-pocket costs, and the calculator turns that trade-off into two yearly totals the visitor can test.
Benefits brokers can place the calculator on an open enrollment resource page they maintain for a client group, so employees can model the employer's options with their own expected care. Agree with the employer in advance how employee submissions will be used and who will follow up.
Individual health agents can pair it with the HSA vs traditional plan calculator on the same page, so a visitor drawn to a high-deductible plan can also see the tax side of an HSA.