Medicare broker lead generation with plan-neutral, educational calculators

The CMS Medicare Communications and Marketing Guidelines govern how Medicare Advantage and Part D plans are marketed, including by agents, brokers and third-party marketing organizations. Educational content about costs and timing is far easier to place than content that compares or promotes plans. Our calculators estimate figures from the visitor's inputs and never name, rank or recommend a Medicare plan.

That separation lets you put calculators on a turning-65 page or in an educational newsletter, then handle plan discussion in the channels and formats your carriers and CMS rules permit. InsuranceQuoteWidget is not connected with or endorsed by Medicare, CMS or any government agency.

The HSA contribution calculator helps employees still working near 65 plan contributions, since contributions must stop once Medicare coverage begins. The long-term care calculator shows a future funding gap Medicare largely does not cover. Fixed and immediate annuity calculators show how savings could become income. Each is a natural, educational reason for a retiree to contact you.

• HSA contribution: limit, catch-up and what remains this year
• Long-term care: future annual cost, total cost and funding gap
• Immediate annuity: monthly income from a lump sum
• Fixed annuity: guaranteed-rate growth over time
• Medicare IRMAA: Part B and Part D surcharges from household income

At open enrollment, employees ask whether the high-deductible plan with an HSA really costs less. The HSA vs traditional plan calculator compares net cost using premiums, deductibles, expected medical costs, employer contributions and the employee's tax rate. Brokers embed it on an enrollment microsite or share its link, then field better-informed questions from employees.

The HSA vs traditional plan calculator pairs with HSA savings to show long-term balances. The health plan comparison calculator adds a worst-case year for two plans.

Clear consent wording that matches how you will contact the prospect, recorded with each lead; scope-of-appointment procedures for personal marketing appointments; the TPMO disclaimer on pages that market MA or Part D plans, where it applies; and a check that leads are stored and shared only as current CMS guidance and your carriers allow. Not legal advice.

CMS has tightened its rules on lead generation and the handling of beneficiary data in recent years, so review the current guidelines and your carriers' requirements before launch, and again each year before AEP. Our compliance page lists the points we design around.