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Independent agenciesNeeds calculators for every line an independent agency writes, so website visitors arrive pre-qualified and cross-sell ready.
Captive agentsCarrier-neutral needs calculators that captive agents can add to an approved web presence, after checking their carrier's rules.
P&C agenciesLife and disability calculators to round out P&C accounts today, with home, auto, umbrella and flood calculators released line by line.
Life & health agentsLife needs, human life value, disability, long-term care and HSA calculators that send L&H producers leads with the fact-find started.
Medicare & benefits brokersPlan-neutral, educational calculators for clients turning 65 and for employee benefits, built to sit inside CMS-aware marketing.
Commercial lines agenciesCalculators that help business owners size key person, buy-sell, business income and workers' comp exposure before the meeting.
Agency marketersFor marketers who run websites and HighLevel for many insurance agencies: white-label calculators, seats, widgets and per-client routing.

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#Agency website

1 guide

Agency operations · October 6, 2026 · 8 min

Captive vs independent agent websites: carrier rules, freedoms and where calculators fit

How carrier web-presence rules shape captive agent sites, what independents control, and where needs calculators fit for each model.

InsuranceQuoteWidget

Leads that arrive with the numbers attached.

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