By line of business

Independent agenciesNeeds calculators for every line an independent agency writes, so website visitors arrive pre-qualified and cross-sell ready.
Captive agentsCarrier-neutral needs calculators that captive agents can add to an approved web presence, after checking their carrier's rules.
P&C agenciesLife and disability calculators to round out P&C accounts today, with home, auto, umbrella and flood calculators released line by line.
Life & health agentsLife needs, human life value, disability, long-term care and HSA calculators that send L&H producers leads with the fact-find started.
Medicare & benefits brokersPlan-neutral, educational calculators for clients turning 65 and for employee benefits, built to sit inside CMS-aware marketing.
Commercial lines agenciesCalculators that help business owners size key person, buy-sell, business income and workers' comp exposure before the meeting.
Agency marketersFor marketers who run websites and HighLevel for many insurance agencies: white-label calculators, seats, widgets and per-client routing.

Product and integrations notes

InsuranceQuoteWidget Product Desk

The product desk writes InsuranceQuoteWidget's product guides: what each calculator asks and returns, how leads are stored, what the webhook payload contains and how agencies map it into HighLevel or another CRM. It documents only behavior the product has today and marks anything planned as planned.

webhooksHighLevelCRM pipelinescalculator configuration

1 guides

CRM & automation · September 28, 2026 · 9 min

How to send insurance calculator leads into HighLevel with an inbound webhook

Route insurance calculator leads into HighLevel: inbound webhook trigger, field mapping, tags, pipeline stages and a consent check before outreach.

InsuranceQuoteWidget

Leads that arrive with the numbers attached.

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Life

Health

Medicare

Disability & LTC

Annuities

P&C

Auto

Business

Specialty

InsuranceQuoteWidget Product Desk

How to send insurance calculator leads into HighLevel with an inbound webhook

Leads that arrive with the numbers attached.

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Display & accessibility

A.Life

B.Health

C.Medicare

D.Disability & LTC

E.Annuities

F.P&C

G.Auto

H.Business

I.Specialty

InsuranceQuoteWidget Product Desk

How to send insurance calculator leads into HighLevel with an inbound webhook

Leads that arrive with the numbers attached.

Cookies, briefly

Life

Health

Medicare

Disability & LTC

Annuities

P&C

Auto

Business

Specialty